Creating site audit report using NotebookLM Podcast

Google NotebookLM the AI tool

Google NotebookLM is an AI-powered tool designed to enhance learning and information synthesis by leveraging large language models to create interactive notebooks. Initially tailored for academic and research use, NotebookLM can pull in-depth insights from various sources, allowing users to ask contextual questions and receive tailored answers directly within their notebook. It integrates with Google Drive, enabling users to extract, summarize, and explore topics across multiple documents, research papers, and datasets. This tool is particularly helpful for researchers, students, and professionals seeking to organize and interact with information more dynamically.

We will use NotebookLM to audit a site or a particular page and get instant feedbacks for improvements.

Adding sources to NotebookLM

On the left side top we will add the following links as sources for the tool to use. Note that these are reputed documents published by Google.

https://developers.google.com/search/docs/fundamentals/creating-helpful-content
https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t
https://guidelines.raterhub.com/searchqualityevaluatorguidelines.pdf
https://developers.google.com/search/docs/fundamentals/seo-starter-guide?hl=en
https://developers.google.com/search/docs/essentials/spam-policies

Our left side top will look like this.

NotebookLM adding sources

These instruction are updated regularly by Google so to it is better to add or update the above sources to match your requirements.

Customize the Podcast

There is a limitation of 500 chars of inputs we can give for customizing or giving instruction to generate the Podcast.

Customization button to add instructions

Inside the customization window give your instructions

Customize window to enter instructions

The key to get better output is based on the instructions we give to customize the discussion NotebookLM will generate. To get an idea on this we will use ChartGPT AI tool to generate some checkpoints. Here is the prompt we used .

Copy and past the above list of URLs in prompt window and then give this instruction.

Using these documents or guidelines give me a check list to audit a web page based on SEO for higher ranking .

I got a big list with proper description to understand the point. This is good for reading but won’t help in directly using. So my next modification or instruction was this.

give me the list without description

I got this output , from this to keep the important points I removed several points based on the site which we are going to check. You may change this based on the site which you are checking. My main target was to reduce the customization to less than 500 char length ( including the URL to check )

SEO Audit Checklist

  1. Content Quality and Relevance
    • Assess Content Helpfulness
    • Check for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
    • Originality
  2. Content Structure and Formatting
    • Use Clear Headings and Subheadings
    • Include Lists, Tables, and Bullets
    • Provide Descriptive Alt Text for Images
  3. User Engagement and Experience
    • Optimize Page Load Speed
    • Ensure Mobile Friendliness
    • Add Interactive Elements
  4. Technical SEO Essentials
    • Title and Meta Descriptions
    • Implement Structured Data
    • Sitemap and Robots.txt
  5. Link Structure and Spam Control
    • Internal Linking
    • Outbound Links to Authoritative Sources
    • Avoid Spammy Tactics
  6. Regular Content Updates and Maintenance
    • Content Freshness
    • User Feedback and Error Handling

My final instruction within the 500 char limit is here.

Sample instruction to customize the Podcaste

Update the above instructions to match your requirement. In the main list there are some points which you may be already aware so in that place adding unknown areas or check points will help in getting a better output to improve the site. In this test we were already aware that sitemap and robots.txt file is already there so there is no point in keeping this as check point. Use the above list as sample only and accordingly update the check list.

Note that our customization window will allow 500 character limit only.

My final output is here .

Final generation of Customization window.

In a discussion style the output also explains about the basic SEO issues and matches the same to the actionable points about the specific URL.

Though it exceeds the duration as per the customization given , still we may limit the long discussion to some extent.

Here is one more sample, copy this and edit the content including the url .

Audit this page.
https://www.plus2net.com/html_tutorial/button-linking.php
Audience knows SEO basics.
Be specific, avoid generic advice, and give actionable points.
Check points:
Assess Content Helpfulness User Engagement, Experience, EEAT
Intuitive navigation, info within 2-3 clicks?
Key sections accessible from the main menu?
Does content address queries well, meet the user’s intent?
Clear, concise language?
Effective keywords/meta tags?
Is content original?
Quick loading, mobile-friendly?
Clear CTAs, relevant links?

How to create a list of check points for site audit by using chatGPT

Watch our Youtube Videos.

Here are some of the vides we have created using the above steps.

We can use NotbookLM for generating podcast by using blog posts. Here is a channel with several videos on Python Tkinter.

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