SEO for a new Website
Search engines are major source of free traffic. , for a better and consistence organic ranking the site must plan well and planning to be done right from the beginning. If done properly then it became easy to develop further when traffic and size of the site increases. Usually these points are ignored at the early stage as more focus is given towards look and feel , design, structure etc. A little effort on these issues gives a lot of advantage in future development of the website.
Create one Sitemap pageTelling about the structure of your site helps engines to understand the flow of content in the site. Adding a sitemap does not help in higher ranking but it tells engines on how to navigate and index pages based on importance given by site design. Adding a sitemap at a latter stage to the site sometime develops high imbalance for engines to understand the new structure which is different then their prior assumption. There are examples where sites complain about drop in traffic after adding sitemap.
No name at title tag: Who you are is not important – what you are doing is important to users( you are not Microsoft ).No one is expected to search by using your company name or business name on the net to locate you unless you are a big and popular company like Microsoft or google. So by keeping your company name at the title tag you are wasting precious space which you could have used for some key word. If you are a travel agent then keep your area of business or service you provide in the title area. Best example will be Booking for travel and hotels in Florida area for business. So here you are targeting a particular area with a service offer and you are likely to get good visibility as some one tries to search for your service.
Disclaimer pageEven though it is rarely visited by visitors but by keeping one Disclaimer page we can avoid many future problems.
Manageable hyper links, content & navigational menu
Contact us pageIt is not a good idea to expose your email address by mailto link. Spammers will use it more than your customers. Keep one contact us form and details submitted by the visitor you can post to any email address. Display your postal address with phone and fax number there.
Copyright informationKeep copyright information at the end of all the pages and having a common footer file helps in maintaining this. The year part of the copyright message is to be changed every year.
Avoid Blank pages( under construction page ) Usually new websites plans many things and there will be a tendency to keep the under construction page which is to be filled in future. A blank page without any unique content serves no purpose and better to avoid. If required we can keep them ready but care to be taken for not exposing the URL or link of the page to engines for indexing. After adding content or by completing the page we can link it from other live pages of the site.
These are some of the points to take care while starting a new website. As the site grows with large number of pages we can manage it well with little effort.
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